AR
What is Augmented Reality
AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.
Today, we've managed to achieve this by overlaying digital information onto a real-world environment via a headset or a smartphone. A true AR experience also includes other sensory modalities such as sound, touch, and olfactory. This is often achieved by accessories that go with the AR headsets to create a sensory enriched environment.
We are a software development company with experience on Augmented Reality and Artificial Intelligence. We have been in this business since 2014 and we aim to continue to be in this sector as Augmented Reality becomes a 25 billion dollar business by 2025.
Even though we have maybe begun ahead of its time, we begun first developing applications and augmented reality advertising material for google glass which unfortunately never materialized as it was ahead of its time, but our applications and our programming is compatible with any smartphone or tablet or VR glasses.
We hope that as time goes by and more and more people recognize the importance and the advantages of AR we will be able to grow and deliver products that only in science fiction movies you thought were possible.
How does it work
The very idea of mixing the real and virtual worlds sounds futuristic and exciting. To achieve such a feat, AR needs the help of a few components. These include a camera, sensors, computer vision, and a display.
Cameras and sensors gather information about the environment where the AR content needs to be overlayed. A computer vision system or a processing unit interprets this information. It determines how to integrate virtual objects in a real-world environment. A display finally streams the AR content for the user.
If you notice, these components are readily available in today's smartphones. But, for advanced and more realistic AR experiences, self-contained AR headsets are used that operate on the same principle
AR in the real world
Who can use Augmented Reality
E-commerce
Enhances customer engagement
Increases add to card rates
Reduces product returns
