PHOENIX AR – Augmented reality technology – Augmented reality technology

New era at PHOENIX

Augmented reality
technology

AR or Augmented reality technology is a science fiction idea that thankfully turned true! The fundamental idea behind augmented reality is to add something extra to your experience of reality. So, if you are watching a movie or playing a game, AR adds to that experience in some way or form to turn the experience immersive and interactive.

The very idea of mixing the real and virtual worlds sounds futuristic and exciting. To achieve such a feat, AR needs the help of a few components. These include a camera, sensors, computer vision, and a display.

Cameras and sensors gather information about the environment where the AR content needs to be overlayed. A computer vision system or a processing unit interprets this information. It determines how to integrate virtual objects in a real-world environment. A display finally streams the AR content for the user.

If you notice, these components are readily available in today's smartphones. But, for advanced and more realistic AR experiences, self-contained AR headsets are used that operate on the same principle

There are many more applications of Augmented Reality, it's just that people are not yet so familiar with it, but as the technology and connection between the people becomes more and more popular, we will see it become part of our lives. It enhances the customer experience so much, it makes things come alive, and projects the correct message that needs to be sent.
Sometimes, advertising campaigns, products, services, governments, can project a message that cannot be grasped by most people.
By making this alive, with 3D holograms, and with animation, you are able to display and project exactly the message you wish to portray, and that is why we are here for.

A.R. is all about:

E-commerce

Enhances customer engagement
Increases add to card rates
Reduces product returns

Enterprises

When selling a product or a service you can use augmented reality for the following advantages
Learn more, and faster
Making it easier and more fun to train
Use holograms and learning objects to better explain product use

Advertising

Adding 3D holograms gets more traction and better return on ads
Increasing online conversions
Boost engagement from Potential Customers